Genesis Project

WHAT IS GENESIS?

GENESIS is a range of functional food and drink products that are scientifically formulated specifically for people working or living in extreme conditions and who therefore have above-average nutritional requirements. All GENESIS products are formulated with a unique patented and clinically tested functional ingredient, called Sel-Plex Plus. GENESIS has the exclusive rights to this product worldwide.

COMPANY BACKGROUND

GENESIS was founded in 2013 in Durban, South Africa. The brand was born out of its desire to provide a nutritious, healthy instant meal to workers in industries such as mining, security, transport and defence.
In order to be successful, GENESIS had to be formulated to be instant, great tasting, immune supporting, nutritionally balanced and “complete”, and able to be simply mixed with cold water. Its unique powder formulation was essential for it to be easy to transport and store. Most importantly, it had to taste great and come in a variety of flavours.

THE GENESIS VISION

To become the leading provider of specialised, nutritious, affordable (functional) food solutions to the mining, defence, security and transport industries, as well as to areas of disaster relief.

GENESIS VALUES

GENESIS operates with the highest standards of ethics and integrity, and the way we do business is important to us. As such, we have set ourselves a set of values that we have committed our organisation to.

ETHICS AND INTEGRITY

In all our dealings, we will operate with the highest standards of ethics and integrity.

SCIENCE BEHIND EVERYTHING WE DO

All our product formulation, as well as all the recommendations we make around nutrition and diet, are firmly rooted in science.

WORK SPEED

Today’s business environment is faster and more demanding than ever before. We recognise this fact and pride ourselves on being able to complete projects faster than our competitors.

TARGET MEAL OCCASIONS

The GENESIS product range targets a wide number of different meal occasions, as detailed below.

BREAKFAST
  • GENESIS powder (mixed with water or milk) is an ideal food to start the day.
MID-MORNING OR -AFTERNOON SNACK
  • GENESIS dual pack is an ideal food to have as a mid-morning and/or mid-afternoon snack.
ANYTIME MEAL REPLACEMENT
  • GENESIS can be eaten as a meal replacement at any time.

PRODUCT USAGE

A major advantage of the “powder” format of GENESIS is that it can be enjoyed in a variety of ways:

  • As a meal (in a bowl), mixed with hot or cold milk or water. The ratio of powder to liquid can be altered to meet the user’s taste preference.
  • As a shake (drink), mixed with cold milk, water, fruit juice or yoghurt.
  • As a smoothie (thick drink). Pieces of fruit and ice cubes are added to a GENESIS shake and liquidised.

WHO CAN USE GENESIS ?

Genesis is especially formulated so it can be used and enjoyed by everyone:

  • Kids
  • Adults
  • Gluten-intolerant persons
  • Diabetics
  • People suffering from malnutrition